In Start With Why, Simon Sinek writes about vision. Great leaders inspire others to follow them, all because they believe in the same higher purpose.

Inspiring followers means earning trust.

It is the invisible trust that gives a leader the following they need to get things done.
Trust matters. Trust comes from being a part of a culture or organization with a common set of values and beliefs.

Great leaders must work to remind everyone WHY the company exists.

We are more likely to trust those who share our values and beliefs.
When we believe someone has our best interest in mind because it is in their benefit to do so, the whole group benefits.