Just like every industry, advertising is in a transformation period.

In today's interconnected world, advertising is about more than ideas and campaigns, it's about connections, conversations and the creation of sustainable, experiential platforms.

In order to thrive in chaos, agencies must realize it’s no longer just about great ideas, it's about making things happen.

Anyone can have great ideas, but those people that actually make their ideas into something real and tangible are the successful few.

Employees who understand platforms, media, technology, trends, data, and “how to generate and make ideas” are the new model for talent.